If you are building a startup, you may know that the very nature of startups means you are going to face many challenges from the get-go. These challenges include identifying the right audience and developing a solid marketing strategy that appeals to their audiences, thereby building a loyal customer base. And to do this successfully, you need to create a strong brand.
Even startups with great products still find it difficult to penetrate the market and gain market share if they have not been able to successfully create a strong brand. This is the core of every business and one of the most important challenges that you as a founder must take on.
Branding begins with choosing a name. A business name should communicate to the public the type of product or service you’re offering and increase your visibility.
Unfortunately, many companies make the error of selecting names that do nothing to amplify their model. Don’t be considered one of them. A superb model identify must be distinctive, straightforward to keep in mind and evoke some kind of emotion in your goal clients. If you do not construct a sustainable and memorable model for your small business, your model identification will run the danger of being swallowed up by the competitors.
How to choose a brand name
Your startup can’t launch without a name. But coming up with a great brand name can be time-consuming. There are two optimal options when it comes to naming your business: You can either come up with a name on your own, or you can use a business name marketplace, like BrandBucket.
So, the primary choice is to provide you with a identify for your small business by yourself. This might be a nice choice in case you have a particular thought in thoughts. Here are some suggestions for arising with a nice model identify:
Unleash the facility of storytelling
Storytelling is a highly effective instrument. A narrative describes experiences, locations, and occasions that folks can relate to. Your private story is intently associated to your small business. Think about your journey thus far and why you determined to begin the enterprise.
Many companies now use story-driven names. For occasion, Robinhood, a monetary companies firm named after the story of the legendary Robin Hood. The firm focuses on the truthful distribution of wealth via commission-free investing.
There are different names you may select that can inform the story of your model by simply mentioning the model identify. Another good instance is the ecommerce large, Amazon. Jeff Bezos wished a identify that started with the primary letter of the alphabet. He additionally knew that the Amazon River is the longest and widest river on the planet. And since he was making an attempt to construct what would turn into the biggest bookstore on the planet, he selected the identify.
With such a compelling story, it’s no shock to see how the Amazon model identify ended up changing into so highly effective. So, if you find yourself selecting your model identify, strive beginning with a story. If you might be fortunate sufficient to provide you with a model identify that includes your story, you will ensure to stand out from the competitors.
Brainstorm key phrases that seize your values
values are your guarantees to your clients. They ought to strike an emotion or a feeling in them. After telling your story, establish key phrases that stand out. Make a listing of the phrases that come to your thoughts.
Examples of enterprise values are:-
- Trustworthiness-
- Inclusiveness-
- Wellbeing-
- Optimism-
- Flexibility-
- Encouragement-
- Acceptance-
- Love-
- Personal growth
Go forward and brainstorm along with your staff to provide you with attainable names that match your values.
Verify the supply of your small business identify
You might marvel why your area identify ought to match your small business identify. Simply put, it makes it simpler for individuals to discover you on the web when they’re searching for your organization. However, after selecting a enterprise identify, you’ll typically uncover that the area identify is already taken. Then you could have to undergo the hit-or-miss means of discovering the area proprietor and reaching out. And if the proprietor agrees to promote, the value is normally outrageous. Additionally, startups typically cannot afford the companies of a skilled company to get a model identify which may include a matching area identify.
Brand identify marketplaces
The second choice is to use a model identify market. This choice is changing into more and more in style with startups, as a result of it is a fast and straightforward method to discover an accessible enterprise identify with a matching area identify.
Thinking up a enterprise identify and checking its availability might be a herculean and time-consuming activity. Most startup founders have to first suppose up a identify, then log on to test if the area identify of the chosen identify remains to be accessible or not. And if it’s not, they’ve to contact the proprietor of the area identify, and many instances, they’re met with outrageous costs if the proprietor agrees to promote. If the proprietor would not need to promote, they’ve to repeat the method another time, and this finally ends up dragging the enterprise course of. Thankfully, issues have modified, and you not have to spend all day brainstorming along with your staff for a enterprise identify.
There are a plethora of companies that supply enterprise name-generating companies for startups, however solely a few that supply absolutely shaped manufacturers, full with a brand and a matching area. One of the pioneers on this {industry} is BrandBucket, based by Margot Bushnaq.
As a startup founder herself, she noticed that whereas each startup wanted a model identify and matching area identify, there was no streamlined course of to purchase these. That want drove her to begin BrandBucket in 2007 with the imaginative and prescient to turn into each startup’s first selection for model names. BrandBucket is now the biggest database of premium enterprise domains in existence.
Bushnaq opines that startups ought to have the ability to entry reasonably priced companies that enable them to seek for and buy enterprise names by {industry} or fashion and equally get full rights to the corresponding “.com” area identify robotically. More than that, she aimed to save founders time. “Time is probably the most treasured commodity for a startup founder. They want to deal with their enterprise and not waste time brainstorming names or looking for accessible domains,” she says.
“The objective is to make the method of naming a startup as easy and environment friendly as attainable, so founders can deal with constructing their enterprise, not brainstorming names,” says Bushnaq. “We need to assist founders get their enterprise off the bottom as shortly and simply as attainable.” With this answer, all a startup founder has to do is go to BrandBucket.com and begin searching via industry-specific lists of obtainable model names, every with a matching “.com.”
BrandBucket has a international buyer base and has helped entrepreneurs in over 180 nations discover the proper model identify for his or her enterprise. The web site options greater than 100,000 hand-selected, premium enterprise names accessible for buy, with new names added day by day.
Using the guidelines above, it is best to have a strong thought of how to go about selecting an efficient model identify. And armed with the suitable instruments, getting a appropriate model identify with an accompanying area identify will not be one of many complications a new startup has to face.
