Fashion and Beauty Talk


It is with pleasure we introduce to you our newest feature, “Fashion and Beauty Talk”.


Over the coming days, Nigeria’s, and perhaps Africa’s, most influential Fashionistas, Fashion bloggers, Beauty bloggers, Fashion icons, fashion designers and celebrities will be sharing their inspirations, their fears, their wardrobe secrets, and their style with their darling fans.


Which better way to start than with writer and fashionista, Deola Adebiyi, the brilliant brain behind OmogeMuRa <> one of Nigeria’s most popular fashion and beauty website.


The self-proclaimed ‘Fashion Hoarder’ combines work as an Online Editor for Guardian Newspapers and her fashion blog while staying atop fashion and beauty related events in and outside the country.


In this interview, Deola Adebiyi shares the inspiration behind the OmogeMuRa brand, her personal style and what makes her tick!



St. Eve Magazine: What/Who inspired the creation of <> and what motivates you to keep going during the good and bad times?

OmogeMuRa: I started OmogeMuRa because I wanted a portfolio of work to apply to graduate school in America. My best friend, Edwin Okolo, and I started it together and we just wanted to opportunity to talk and give our take on fashion.

I am motivated by my passion for writing and my love for fashion. Sounds very cliche but I really do love to write and talk about fashion and beauty.

St. Eve Magazine: If you were to start all over again, what would you do differently?

OmogeMuRa: Nothing. I’m happy the way things turned out.


St. Eve Magazine: Your personal style in three words?

OmogeMuRa: Fun, Casual, and Inspired.

St. Eve Magazine: What should every woman own?

OmogeMuRa: A pair of black stilettos. They transform any outfit into greatness.

St. Eve Magazine: What are your three fashion essentials?

OmogeMuRa: My black ballet flats (for times my legs hurt from wearing heels all day), my watch (without it, my arm feels empty) and my H&M bag to help me carry everything I need.

St. Eve Magazine: What piece of clothing do you spend your money on the most? Why?

OmogeMuRa: Probably shoes and that’s because I love them so so much.


St. Eve Magazine: What type of clothing do you wear when you are angry and what colors do you choose to wear when you are happy?

OmogeMuRa: When I’m happy or angry, I chose to wear all black. Black is such a powerful color and it’s speaks to me.

St. Eve Magazine: Would you dress the same as you do in your country if you went to America for a visit?

OmogeMuRa: Yes I would but I would layer more because of the weather. I love me some nice camel coats.

St. Eve Magazine: What would you wear to meet royalty or the President of Nigeria?

OmogeMuRa: A nice dress. A black dress. With some simple shoes and nice jewelry.

St. Eve Magazine: If you could give one piece of style advice, what would it be?

OmogeMuRa: Always be yourself and be comfortable. No point dressing up if you don’t like what you are wearing. You have to feel awesome in whatever you are wearing.


You can connect with Deola Adebiyi on Twitter here <> and also on Facebook here <>